The Research Source
Insights That
Drive Decisions
We don’t just collect data - we co-create solutions. By blending the precision of traditional research with the agility of modern analytics, we become strategic allies in helping businesses navigate complexity and unlock opportunity.
PARTNERS
About Us
Supporting organizations in identifying opportunities, and making informed strategic choices.
We offer end-to-end research solutions that combine traditional rigor with modern analytics.
Choose the Right Balance of Human & Artificial Intelligence
At Research Source, we understand that every client has a unique comfort level and vision when it comes to using AI in market research. That’s why we offer a flexible AI integration model – giving you the power to choose how much AI is involved in your survey projects.
Whether you’re looking for a fully AI-powered approach for speed and scale, or a human-led methodology with selective AI enhancements, we tailor our research design to match your preferences.
You Decide the AI Intensity
Minimal AI
- Traditional research with a human-first approach.
- Ideal for clients who prefer conventional methodologies with a touch of tech.
- AI is used selectively for data cleaning, basic validation, and dashboard creation, ensuring efficiency without altering the essence of traditional research.
- Perfect for projects where human judgment and nuanced interpretation are critical.
Services
One Stop Shop for all your
Research Needs
Research Design
We work closely with our clients to craft research designs that align with their business objectives.
KNOW MORESurvey Programming & Design
We design and deploy intelligent surveys that adapt to your audience and research goals
KNOW MOREGlobal Sample Procurement
Our data collection capabilities ensure reach, reliability, and real-time responsiveness
KNOW MOREWhy Choose The Research Source?
We’re your one-stop partner for all market research needs, offering scalable, high-quality solutions backed by global reach and local expertise.
Driven by AI, Designed for Impact
We believe research should be more than insightful - it should be intelligent.
Harnessing the power of AI-driven tools and methodologies at every stage to make our research projects smarter, faster, and more efficient.
- Data Collection
- Survey Optimization
- Data Cleaning & Validation
- Segmentation & Profiling
- Real-Time Dashboards
Global Panel Access
- Access to 100+ million global panelists—including consumers and professionals.
- Multi-country, multi-mode sampling for diverse and representative data.
- Custom-blended sample methodologies to ensure accuracy and relevance.
- Local language support through a trusted partner network for cultural and linguistic precision.
Data Security
- We are committed to handling data responsibly and in full compliance with GDPR regulations.
- Our systems are certified with ISO 27001 and ISO 27701, ensuring robust security and privacy standards for managing sensitive data, including Personally Identifiable Information (PII).
- We’ve also been audited by Microsoft for adherence to stringent security protocols.
Agile Delivery
Flexible project models to meet tight timelines and evolving needs. Rapid deployment without compromising on depth or accuracy.
Global Coverage with Local Depth
- Teams across the UK, US, Poland, and India ensure round-the-clock support.
- Deep understanding of regional markets combined with global best practices.
- Beyond business, we believe in giving back. Through our CSR initiative, Karmanauts, we share a portion of our profits to support those in need.
Commitment to Quality
- We abide by ESOMAR guidelines
- Rigorous Data Quality Checks
- End-to-End Data Security Protocols
- Panel & Sample Vetting
- Transparent Methodologies
- Continuous Training & Audits
Ready to Elevate Your Decisions with Data?
Partner with The Research Source to unlock powerful insights, global reach, and agile research solutions tailored to your business goals.
Whether you’re breaking into new markets, seeking deeper customer understanding, or ready to offload the heavy lifting of research operations – we’re your powerhouse partner. Together, we’ll turn insights into your ultimate competitive advantage.
We bring the best of global thinking to every local challenge.
Know Us
The Team
Madhu Thapliyal
Bringing over 18 years of experience in international market research, client servicing, and strategic project management, Madhu Thapliyal is a trusted advisor to global brands seeking data-driven growth. With a strong foundation in both qualitative and quantitative methodologies, she has successfully led complex, multi-country studies across diverse sectors including CPG, media, financial services, retail, pharmaceuticals, telecom, IT services, and automotive.
Martin Callinan
Martin Callinan is an accomplished risk-management professional with over 20 years of experience in open-source software compliance and strategic governance. As Director at Source Code Control Limited, he leads initiatives to mitigate business risks, deliver compliance frameworks, and support organisations in navigating evolving OSS licences. Known for his ability to bridge technical and business teams, Martin drives value through effective policy implementation and stakeholder engagement.
Paul McAdam
Paul McAdam, former Chief of Staff for Microsoft UK, is passionate about transforming how people live, work, play, and connect through innovative technology. Known for his dedication, reliability, and enthusiasm, he believes in delivering quality service that makes a real difference. As a Trustee of Sport in Mind, Paul supports mental health recovery through sport. Outside work, he enjoys tennis
Gourav Tandon
Gourav Tandon, Country Head at Source Code Control Limited, has over 25 years of experience leading innovative solutions for global IT firms, with expertise in cyber security and digital transformation. A certified Six Sigma Master Black Belt, he drives business process improvements and manages operations across areas including FinOps, AI, and Cloud Consulting.
Hear From Our Clients
Testimonial
I have known and worked with Madhu Thapliyal for the past 5 years or so on a number of projects. Some of these projects were quite complex. Our recently completed project involve multivariate analysis (discriminate and perceptual analysis). All projects were completed accurately, on time and within budget. I do not hesitate to highly recommend Madhu and her team.
Joe Lanzetta
President JLA Strategic Research LLC
