About Us

About Us

Supporting organizations in identifying opportunities, and making informed strategic choices.

The Research Source since 2014. We specialize in delivering market intelligence, customer insights, and strategic analytics that empower businesses to make informed decisions with confidence.

With teams across the UK, US, Poland, and India, we deliver globally scalable research solutions with local market relevance. Our hybrid model ensures:

  • 24/7 project support
  • Cost-effective execution
  • Access to diverse respondent panels
  • Multilingual research capabilities

Our Values

Trust

At our company, we always put our customers' best interests first, ensuring their needs are met with utmost priority. Our expert team is committed to delivering reliable, trusted service.

Passion

Our global reach, combined with a dedication to impeccable service and on-time delivery, sets us apart. We proudly collaborate with clients to achieve their objectives.

Transparency

We maintain open, honest communication, ensuring visibility into our process, progress, and outputs. Internally, we foster a culture of trust, collaboration, and support within our team.

Experience

With over 100 years of combined experience in software licensing and asset management, we offer deep industry knowledge. Our expertise ensures effective and tailored solutions.

Sustainability

Environmental Sustainability is central to our mission. We aim for a future that's sustainable and equitable for all. We counteract all our emissions by using our co2e.tech service.

Innovative

We evolve our services to meet stakeholder needs. By embracing leading technologies and improving processes, we maintain a competitive edge and deliver exceptional value.

Know Us

The Team

Practice Head – Research & Insights

Madhu Thapliyal

Bringing over 18 years of experience in international market research, client servicing, and strategic project management, Madhu Thapliyal is a trusted advisor to global brands seeking data-driven growth. With a strong foundation in both qualitative and quantitative methodologies, she has successfully led complex, multi-country studies across diverse sectors including CPG, media, financial services, retail, pharmaceuticals, telecom, IT services, and automotive.

Founder & Director

Martin Callinan

Martin Callinan is an accomplished risk-management professional with over 20 years of experience in open-source software compliance and strategic governance. As Director at Source Code Control Limited, he leads initiatives to mitigate business risks, deliver compliance frameworks, and support organisations in navigating evolving OSS licences. Known for his ability to bridge technical and business teams, Martin drives value through effective policy implementation and stakeholder engagement.

Director

Paul McAdam

Paul McAdam, former Chief of Staff for Microsoft UK, is passionate about transforming how people live, work, play, and connect through innovative technology. Known for his dedication, reliability, and enthusiasm, he believes in delivering quality service that makes a real difference. As a Trustee of Sport in Mind, Paul supports mental health recovery through sport. Outside work, he enjoys tennis

India Country Head

Gourav Tandon

Gourav Tandon, Country Head at Source Code Control Limited, has over 25 years of experience leading innovative solutions for global IT firms, with expertise in cyber security and digital transformation. A certified Six Sigma Master Black Belt, he drives business process improvements and manages operations across areas including FinOps, AI, and Cloud Consulting.